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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The VLOOKUP function
B) Mapped measurements
C) Mapped dimensions
D) The EXTRACT function
E) Calculated dimensions

2. Which option will yield the desired result:?

A) Option 3
B) Option 1
C) Option 2
D) Option 4

3. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) The aggregation function is set as LIFETIME
B) The measurement 'Clicks' is set as a percentage.
C) A mapping formula was populated, indicating not to bring Type! values.
D) The aggregation function is set as AVG

4. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 3
B) Option 1
C) Option 2
D) Option 5
E) Option 4

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Ease of Setup
B) Performance (Performance when loading a dashboard page)
C) Scalability
D) Ease of Maintenance

Solutions: