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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing & Commerce Integration | 20% | - Precision marketing capabilities - Multi-channel experience management - Analytics and campaign management |
| Topic 2: IBM Commerce Solutions Overview | 20% | - Supported business models (B2C, B2B, B2B2C) - WebSphere Commerce platform capabilities - Key value propositions |
| Topic 3: Order Management & CPQ Solutions | 35% | - Pricing rules and management - Configure, Price, Quote (CPQ) fundamentals - Order capture and fulfillment processes - Enterprise product configuration complexity |
| Topic 4: Selling & Positioning IBM Commerce | 25% | - Deployment models: On-premise vs Cloud - Competitive differentiators - Customer pain points and solution mapping |
1. WebSphere Commerce helps businesses to deliver and manage brand experience across which of the following channels and touchpoints?
A) Web only.
B) WebSphere Commerce does not manage the customer experience.
C) Any B2C touchpoint, excluding B2B.
D) Web, mobile, call center, in-store, and extended channels such as social networks.
2. In which of the core business areas of the Smarter Commerce initiative does IBM Sterling Order Management solution fit into?
A) Sell and Service
B) Buy
C) Market
D) Service
3. IBM Sterling Configurator can be integrated with other applications. What specific characteristic makes it easy to accomplish such integrations?
A) Configurator engine has great performance and scalability characteristics.
B) All of the above.
C) Configurator engine design is based on open standards such as XML and JAV
D) Configurator engine is a stateless engine.
4. Why do prospects need enterprise strength CPQ solution?
A) All of the above.
B) Homegrown tools are expensive to maintain and spreadsheet solutions are always out
of date.
C) Sales reps do not know the products well and require help in recommending the best product that fit theirprospects needs.
D) Sales reps are too aggressive in their discounting.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: D |
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