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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, after a flowchart process executes, how is an error indicated during the run of a process?

A) A dialog box appears with an error message
B) Red X in the Process Type icon
C) Green X in the Process Type icon
D) Process box isgrayed out

2. Which Unica Campaign object(s) has no naming restrictions, for instance, using special characters like ? or >?

A) Offer templates
B) All of the above.
C) Audience levels not including audience level field names.
D) Custom attribute display names not including custom attribute internal names.

3. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

A) Cube
B) Execution/Run
C) Data Manipulation
D) Analytical/Optimization

4. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?

A) Go to Campaign > Segments >
B) Go to Campaign > Summary
C) Go to Campaign > Offers
D) Go to Campaign > Sessions

5. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Campaign
B) Segment
C) Offer
D) Response

Solutions: