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| Section | Objectives |
|---|---|
| Data Ingestion and Modeling | - Explain data modeling concepts including Data Model Objects (DMOs) - Describe data streams and data sources |
| Activation | - Describe activation use cases - Configure activations to various targets |
| Identity Resolution | - Describe matching and reconciliation rules - Explain the purpose and configuration of Identity Resolution |
| Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Data Cloud Setup and Administration | - Configure Data Cloud settings - Manage Data Cloud permissions and security |
| Segmentation and Calculated Insights | - Explain calculated insights - Create and manage segments |
| Data Cloud Overview | - Explain the purpose and functionality of Data Cloud - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform |
1. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A) To use harmonized data to more accurately understand the customer and business impact
B) To create and orchestrate cross-channel marketing messages
C) To eliminate the need for separate business intelligence and IT data management tools
D) To ingest and unify data from various sources to reconcile customer identity
2. Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.
While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?
A) Partial refresh
B) Manual refresh
C) Full refresh
D) Incremental
3. If a data source does not have a field that can be designated as a primary key, what should the consultant do?
A) Use the default primary key recommended by Data Cloud.
B) Select a field as a primary key and then add a key qualifier.
C) Create a composite key by combining two or more source fields through a formula field.
D) Remove duplicates from the data source and then select a primary key.
4. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation?
A) Choose the Multiple Investments segment, choose the Email contact point, add related attributeFund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
B) Choose the Multiple Investments segment, choose the Email contact point, and add relatedattribute Fund Type.
C) Include Fund Name and Fund Type by default for post processing in the target system.
D) Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based onthe new segment with no additional attributes.
5. A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A) Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
B) Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
C) Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
D) Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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