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| Section | Weight | Objectives |
|---|---|---|
| Contact Policy and Volume Constraints | 13% | - Contact Governance
|
| AI and Arbitration | 8% | - Decision Prioritization
|
| Engagement Policies | 12% | - Policy Configuration
|
| Decision Strategies | 25% | - Strategy Design
|
| Business Agility in Customer Engagement | 10% | - Operational Excellence
|
| Next-Best-Action Concepts | 10% | - Customer Engagement Fundamentals
|
| Actions and Treatments | 12% | - Action Management
|
| Channels | 10% | - Channel Integration
|
Question 1
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions.
What must you do to ensure that this action is not selected for any customers?
A. Set the action availability to Never
B. Set the action availability to Always
C. Set the action availability to Template
D. Set the action availability to Within a defined time period
Question 2
A financial institution has created a new policy that states the company will not send more than 500 emails per day.
Which option allows you to implement the requirement?
A. Suppression rules
B. Applicability rules
C. Volume constraints
D. Customer contact limits
Question 3
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
A. Run the starting population segment daily
B. Select different audience sample with similar profile
C. Trigger an external ETL (Extract-Transform-Load) process
D. Select Refresh the audience
Question 4
To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.
A. "Data."
B. '' .''
C. No prefix. Use directly the property name.
D. "Customer."
Question 5
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
A. Enable an engagement policy for the second group.
B. Set contact limits for both the groups.
C. Map a real-time container to the Top-level or Issue-level.
D. Create a decision strategy at the Issue-level.
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: D |
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