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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Exam Reference
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| Section | Weight | Objectives |
|---|---|---|
| Platform Architecture | 15% | - Build automations in Automation Studio - Implement triggered send architectures - Configure and use Query Activities - Create and manage CloudPages - Design solutions using Journey Builder |
| Security and Data Governance | 12% | - Implement role-based access controls - Apply data retention policies - Manage API key security and OAuth flows - Configure data privacy and compliance settings |
| Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively - Implement contact segmentation and filtering |
| AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality |
| Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Create and manage API integrations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations |
| Data Modeling | 16% | - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Implement data import and export processes - Define contact data structure and contact key |
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