Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How could LenoxSoft benefit from Engage Reports?

A) Users can analyze the performance of their templated and non-templated emails.
B) Sales Managers can receive desktop notifications for their teams' email activities.
C) Users can analyze form submission performance for the prospects they have emailed.
D) Sales Managers can analyze lead information like prospect activity, scores, and grades.

2. What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A) Trigger, activity and rule
B) Trigger, listen and check
C) Trigger, action and rule
D) Trigger, activity and check

3. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A) Marketing Cloud Account Engagement Score field
B) Marketing Cloud Account Engagement Grade field
C) Einstein Behavior Score
D) Einstein Lead Score

4. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

5. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C) Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Solutions: