Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Shared Data Extensions folder
B. In the Synchronized Data Extensions folder
C. In the Data Extensions folder with sharing enabled

Question 2

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A. Email Analytics Tile
B. Analytics Dashboard
C. Journey History

Question 3

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Scoring Split
B. Engagement Split
C. Frequency Split

Question 4

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A. Email Performance Dashboard
B. JourneyPerformance by Email Dashboard
C. Email and Journey Overview Dashboard

Question 5

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A. Manage Files in File Transfer.
B. Specify character encoding in import file.
C. Configure Field-Level Encryption inimport file.

Solutions: