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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A) User Roles and Permissions
B) Date/Time Range fro Access
C) Shared Data Extension
D) Business Unit Access Permissions

2. A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

A) AMPscript Lookup
B) Delivery Profiles
C) Sender Profiles
D) Personalization Strings

3. Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

A) Track Email Opens
B) Physical Mailing Address
C) Stored Content Boxes
D) Link Tooltip

4. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Include relevant preheader text in every email.
B) Use images, not text, to improve email look and branding.
C) Add a clear, brief, and urgent call-to-action.
D) Send earlier in the day to give subscribers more time to check email.

5. When sending to data extensions what is the default publication list?

A) All of the above
B) Group List
C) All Subscriber List
D) Publication List

Solutions: