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GInI Certified Innovation Professional (CInP) Sample Questions:

1. Brainstorming, also known as Structured Ideation, is a process where teams do what to generate novel new ideas? " Select one correct answer from the list:

A) Pool their collective intelligence.
B) Crowdsource new ideas from the public.
C) Challenge each other to individually come up with the best ideas.
D) Tell compelling stories to one another.

2. The jumping off point for ____ is a detailed profile of the business, from which it considers the various ways in which the world is changing and how that impacts the business and its business models.

A) Opportunity Analysis
B) Market Profiling
C) Market Analysis
D) Operational Review

3. ____ people make for good Innovation Team members because they love trying out new business ideas.

A) Power-hungry
B) Inherently brilliant
C) Highly entrepreneurial
D) Reckless

4. Package Innovation is the use of a new package design to do what?

A) Create no net new value but appeal to certain consumer vanity.
B) Create the perception of a totally new product.
C) Create real new value and drive consumer tastes.
D) Create perceived new value and appeal to certain consumer preferences.

5. ________ is one of the 12 Purposes of Prototyping in which we build prototypes to test hypotheses about the customer and their situation/problem.

A) Build to Think
B) Build to Empathize
C) Build to Clarify
D) Build to Learn

Solutions: